A Review of the Basics to Know about SEO


27 Mar

New to the world of SEO or simply looking forward to refreshing your knowledge on what SEO is?  By and large, regardless of the reason or need that drove you to this site, one thing you need to know is that the main aim of this is to furnish you as much as can be when it comes to the need to set yourself well on the road to professional and high quality search engine optimization.  In the following lines, we take a detailed look at what SEO is and SEO marketing.


Talking of SEO, it is to be generally understood that this is a marketing discipline whose main focus or aim is to help grow visibility in the non-paid search engine results and pages.  As a matter of fact, each SEO check happens to be so broad as to encompass all there is in the technical and creative elements that will serve to help improve rankings, drive traffic and increase awareness on the various search engines.  Just as we have already seen mentioned, there is so much that actually is involved in SEO marketing and these range from the word used on your page to the systems and methodologies in place to help other sites find you or link with you on the web.  In fact, there are some times when we can generally render that SEO is all but a matter of ensuring that your search engines are structured in such a manner that search engines will get to understand.


But all the same, having said this, you need to know of the fact that SEO marketing may not simply be qualified to be the structuring, designing and building of your websites in a manner that proves them to be so friendly to search engines.  This is for the fact that your website is to be used by people and as such having them as friendly to the search engines but not to the end user or the people you target makes no sense and this is the reason as to why it would be so beneficial for you to make sure that the site is primed and optimized to be as friendly to search engines and as well friendly to users, a principle that is appreciated by some of the best SEO agencies out there.


We will take a special look in this article at some of the basics that you need to know of when it comes to the description of some of the core areas of SEO optimization, right from finding the phrases and terms that will help generate as much traffic to your site otherwise known as keywords, ideas to help make your site more friendly to the search engines, what actually goes into link building and as well how you can successfully promote the unique elements there are on your site.


One of the questions that needs to be answered going forward is the reason why it is that your site will require SEO in the first place.  To answer this, you need to know of the fact that majority of the web traffic is driven by some of the major search engines, some of which are Google, Bing and the like.

Here is more on SEO: https://en.wikipedia.org/wiki/Search_engine_optimization 

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